As Principal Brand Strategy and Innovation Consultant, Gold brings to Idea M over 26 years of multi-country branding, marketing and general management experience across 40 brands in 14 categories.
From P&G, to Pepsico, Bayer, SCJohnson, Jollibee Foods Corporation, Century Canning and Pfizer, Gold made innovation the cornerstone of brand-building.
Growing up, Gold had always been fascinated with advertising and promised herself she will make one when she’s older. Years later, she fulfilled her promise and built brands with award-winning advertising campaigns.
Her passion for creating and doing things in new ways drives her to continue helping organizations make creative changes to grow their business. With her marketing and industrial design backgrounds, Gold truly enjoys thinking of new solutions that propel brands, as well as teaching and passing on her own share of wisdom.
When she’s not busy building brands, Gold can be found painting with acrylics, reading non-fiction literature, stretching the Pilates way, exploring new places and going on gastronomic adventures with her family.